The SSHOES project addresses the development and demonstration of new sustainable production capabilities for diabetic feet and fashion high added value consumer-centred product concepts, such as footwear and insoles. In particular, the project aims at the design and definition of industrial paradigms and infrastructures relating to the footwear industry, which is characterised by large numbers of traditional SMEs facing global competition. The aim is to capitalise on new competitive strategies based on demand product differentiation and customisation, in order to deliver high quality products to individual consumers.